by João Soares | Sep 27, 2023 | App Marketing, ASO
ASO stands for “App Store Optimization.” It is the process of optimising mobile apps to rank higher in an app store’s search results. This can include optimising the app’s title, description, keywords, screenshots, and reviews and ratings to...
by João Soares | Sep 21, 2023 | A/B tests, App Marketing, ASO
Tips to improve your ASO Improving ASO is a continuous process that involves researching keywords, optimising the app’s title, description, and metadata, using high-quality screenshots and videos, encouraging reviews and ratings, monitoring and updating the...
by João Soares | Sep 14, 2023 | AI, App Marketing
What is ASA (Apple search ads)? Apple Search Ads (ASA) was introduced in 2016, enabling developers everywhere to reach potential users on the App Store. Although it doesn’t have the biggest global market share (27% as of 2022), App Store users tend to spend more money...
by João Soares | Sep 7, 2023 | App Marketing, Ratings and reviews
There are thousands of apps to be found on the App Store or Google Play, so how do we know the difference between the apps that are worth our time and the ones that aren’t? Rating and reviews – they play a fundamental part in increasing the probability of...
by João Soares | Aug 31, 2023 | App Marketing, ASO
What is App Store Searches and why are they important? An ASO Agency or App Marketing Agency can help with your ASO campaign and the most crucial parts of the app marketing. Through a wide variety of services, an App Marketing Agency increases the organic growth of...
by João Soares | Aug 24, 2023 | App Marketing, ASO
What is App Store Searches and why are they important? The App Store search is a high-quality source of traffic and can be considered the most common method of discovering new apps. 70% of users utilize it to find new apps, and 65% of all app downloads occur...
