by João Soares | Oct 9, 2023 | AI, ASO
App marketing plays a vital role in ensuring the success of any mobile app. With millions of apps available on the App Stores, and the increasingly competitive world of mobile marketing, distinguishing your app and drawing in a substantial user audience can be quite...
by João Soares | Sep 14, 2023 | AI, App Marketing
What is ASA (Apple search ads)? Apple Search Ads (ASA) was introduced in 2016, enabling developers everywhere to reach potential users on the App Store. Although it doesn’t have the biggest global market share (27% as of 2022), App Store users tend to spend more money...
