by João Soares | Oct 9, 2023 | AI, ASO
App marketing plays a vital role in ensuring the success of any mobile app. With millions of apps available on the App Stores, and the increasingly competitive world of mobile marketing, distinguishing your app and drawing in a substantial user audience can be quite...
by João Soares | Sep 27, 2023 | App Marketing, ASO
ASO stands for “App Store Optimization.” It is the process of optimising mobile apps to rank higher in an app store’s search results. This can include optimising the app’s title, description, keywords, screenshots, and reviews and ratings to...
by João Soares | Sep 21, 2023 | A/B tests, App Marketing, ASO
Tips to improve your ASO Improving ASO is a continuous process that involves researching keywords, optimising the app’s title, description, and metadata, using high-quality screenshots and videos, encouraging reviews and ratings, monitoring and updating the...
by João Soares | Sep 14, 2023 | AI, App Marketing
What is ASA (Apple search ads)? Apple Search Ads (ASA) was introduced in 2016, enabling developers everywhere to reach potential users on the App Store. Although it doesn’t have the biggest global market share (27% as of 2022), App Store users tend to spend more money...
by João Soares | Sep 7, 2023 | App Marketing, Ratings and reviews
There are thousands of apps to be found on the App Store or Google Play, so how do we know the difference between the apps that are worth our time and the ones that aren’t? Rating and reviews – they play a fundamental part in increasing the probability of...
