ASO stands for “App Store Optimization.” It is the process of optimising mobile apps to rank higher in an app store’s search results. This can include optimising the app’s title, description, keywords, screenshots, and reviews and ratings to increase the visibility and install impact of the app on the app stores.
Why is ASO important?
ASO is important for several reasons:
Increased visibility: By optimising an app’s listing in an app store, developers can increase the app’s visibility and make it more likely to be discovered by potential users. This can lead to more downloads and a higher ranking in the app store’s search results.
More downloads: By making an app more visible and appealing to potential users, ASO can lead to more downloads. The more downloads an app has, the higher it will rank in the app store’s search results.
Better user acquisition: ASO can impact your CR for the screenshots and icon thus impacting the whole funnel and acquisition channels. Having performance marketing without ASO efforts hinders your results across all channels.
Cost-effective: ASO is relatively cost-effective compared to other user acquisition methods, such as paid advertising.
Stand out from competitors: With millions of apps available in the app stores, it can be difficult for developers to make their apps stand out. ASO can help developers optimise their app’s listing and make it more visible and appealing than their competitors.
Long-term success: Unlike paid user acquisition methods, ASO is a long-term strategy that can help an app maintain a steady stream of organic downloads over time.
Overall, ASO is crucial for developers to increase their app’s visibility and downloads, and to ensure long-term success. It’s a cost-effective way to improve the app’s visibility, which leads to more downloads and a higher ranking in the app store’s search results.
The positive impact of ASO
Unlike paid user acquisition methods, ASO is a long-term strategy that can help an app maintain a steady stream of organic downloads over time. By optimising an app’s listing in an app store, developers can increase the app’s visibility and make it more likely to be discovered by potential users.
What is ASO?
ASO involves optimising various elements of an app’s listing in an app store in order to increase its visibility and downloads. These elements can include the app’s title, description, keywords, screenshots, and reviews.
The app title should be clear and descriptive and should include relevant keywords. The app’s description should also include relevant keywords and should be written in a way that is both informative and compelling.
Keywords are an important part of ASO, as they help app stores understand what an app is about. Therefore, it is important to choose relevant, high-volume keywords, and to include them in the app’s title, description, and other metadata.
Screenshots and videos are also an important part of ASO, as they give potential users a sense of what the app looks like and how it works. As such, it is important to choose screenshots and videos that are high-quality, visually appealing, and accurately represent the app’s features and user interface.
There are several tactics we can use to increase the CR both on the screenshots and icon. A/B testing different hypotheses is crucial and our designer and ASO strategist teams will work together to create options that follow the best practices and social proof to increase the CR.
Finally, reviews and ratings are the lifeblood of the app store. Ratings are an important part of the ASO work and our strategies test the best rating prompts so we can increase the positive ratings and direct negative experiences towards the support.
Positive reviews and high ratings can increase an app’s visibility, while negative reviews can decrease it. Therefore, it is important to encourage users to leave positive reviews and always respond to negative ones.
It’s also worth mentioning that ASO is not a one-time task, it’s a continuous process that requires monitoring and updating your app’s listing and its performance regularly, as the app stores’ ranking algorithm keeps changing.
Drop us a message if you want to know more about our ASO framework and the top strategies we deploy to turn underdog apps into category leaders.